César Martinez loves waving the Delco Remy banner in Mexico. He is passionate about our starters and
alternators and helping customers find the right ones.
In his 13 years representing Delco Remy alternators and starters, he’s developed a deep knowledge of the region’s aftermarket needs.
César joined the company as a design intern. Before long, he became an application engineer. His engineering roles continued in manufacturing, light and heavy-duty applications and sales. César transitioned to sales a few years ago and today serves as an aftermarket account manager for LATAM.
Trained as a mechanical automotive engineer with a master’s in business administration in finance, César is well suited for his “jack-of-all-trades” role as an account manager for three distinct regions.
“I am responsible for aftermarket sales in Mexico, Central America and South America—regions that use our repair kits a lot,” he explains. “In this role, I have lots of conversations with customers, provide tech support, help cross-reference parts and check pricing. What I enjoy most, though, is helping customers resolve all their technical, product and application questions.”
Sometimes, those resolutions lead César to draw upon his extensive engineering background to help discover “new” applications.
“If we don’t have a product for a particular application, we explore existing product modifications—like a change to the pinion or housing—to make a product work for that application. With enough interest and volume potential, we can make it a new Delco Remy solution,” he says.
Regional Differences
César oversees eight representatives in the LATAM region, serving 90+ customers. One of their main challenges is addressing the specific needs of each country.
“The regions have different economic activities and restrictions,” César says. “Plus, different policies apply to each country.”
Mexico and Central America are like the U.S. market, with many of the same applications. The most popular products are the 39MT and the 24SI.
In contrast, South America has more Chinese and European applications—sometimes making it more complicated to have products available for these vehicles. Additionally, the region is more of a “fix-and-repair” market versus the replacement marketplaces that are more commonplace in the U.S., Mexico and Central America.
From Gearhead to Family Man
César enjoys his job and takes pride in representing the Delco Remy brand.
“It feels good to talk about these products with customers,” he explains. “Talking about performance and reliability is easy when you know that is true. I know we sell the best option in the market.”
He also appreciates working for a reputable company that has provided him with a meaningful career and the ability to support his family. César has been married to his wife, Elizabeth, for 10 years, and they have two daughters, Mia and Eimy.
In his free time, he enjoys watching soccer games and attending muscle car shows but mostly spending time with his family.