The Oceania region is home to one of the world’s largest mining sectors and a range of heavy-duty
markets critical to the economy.
With long-haul trucking routes stretching thousands of kilometers, the region depends on fuel efficiency and advanced technology to drive productivity. The Delco Remy brand is a trusted partner in meeting these challenges head-on, thanks to employees like Peter Lin, OE & OES Sales Manager & Engineering Manager.
During the migration of the sales responsibility from North America to the local Oceania team, Peter was among the first on-the-ground support in Australia and New Zealand. He champions the Delco Remy brand sales in the aftermarket and original equipment segments, identifies new business opportunities and provides tech support as needed.
This is a role Peter loves, particularly because the Delco Remy brand is so well-received in the region.
“The Delco Remy name is trusted here. We’re one of the leading suppliers of starters and alternators in the region,” he says. “Customers tell me they want more Delco Remy products because they know our products last, especially given the unique conditions in this region.”
Those challenging conditions—sweltering heat, humidity, severe dust in mining areas and water exposure—can cause corrosion, electrical failures and accelerated wear. Delco Remy starters and alternators withstand these challenges, helping customers extend component life and prevent costly downtime.
In fact, the conditions can be so tough that Peter says, “There’s a joke that if heavy-duty products pass in Australia, they can pass anywhere.”
It’s a testament to the resilience of Delco Remy products and the trust customers place in their performance and durability, no matter how tough the environment.
Expanding Inventory and Distribution: Oceania Team Drives Growth
Strong demand has enabled the Oceania team to expand its inventory foothold, too. Melbourne is now targeting 95%+ fill rate, improving product availability.
The Oceania team is also expanding its distribution network to maximize the brand’s reach. Currently, four independent aftermarket networks in Australia and one in New Zealand distribute these products.
Although Delco Remy starters and alternators are well established in the Oceania aftermarket, the team is now focused on strengthening ties with OE customers to capture growth in this segment.
When Peter isn’t representing Delco Remy products to aftermarket and OE customers, he’s the local go-to tech support—no surprise, given his background in engineering, product development and quality control. His close work with the North America team also lets him resolve customer inquiries quickly.
“Thanks to Brian Koehlinger [Senior Sales Manager, North America] and team for helping with customer questions and tech advice,” Peter says. “Their experience across products, components and service helps me guide customers and address technical questions.”
Outside of work, Peter balances body and mind through gardening or staying active with swimming, always nurturing his well-being.